
The Almond Board of California is very fortunate to have RK Marketing, as our representative in Russia uninterrupted since May 2004. California Almond exports to Russia have increased 40% during RK Marketing’s tenure of working with us, thanks to the firm’s successful and diligent trade education and outreach efforts on our behalf.
RK Marketing has that rare, valuable specialty knowledge of understanding the unique needs of U.S. agricultural “cooperator” group clients, combined with strong market intelligence-gathering capabilities and effective relationship-building skills with local importers, distributors, food manufacturers and the media. Most importantly, we have consistently found that activities conducted on our behalf are consistently professionally executed, from project oversight, to logistics, to artwork and design, etc. If one single factor has been behind the success of our growth in almond exports to Russia, it is primarily that key importers and food manufacturers now have gained a solid, in-depth understanding of the multifaceted aspects of how to purchase and utilize almonds.
This was only possible because of the years of our positive collaboration with RK Marketing, and their hard work in providing this essential education to the trade via one-on-one meetings, seminars, newsletters, websites, technical materials development and dissemination, trade missions, etc.